Tags or tags are one of the tools for SEO promotion (seo) and, as a result, receiving additional free traffic from search engines.
If used correctly, it can also help increase the weight of pages and create a convenient navigation system for users, as the IMSmartyTag module (OC 3) offers.
When it comes to articles, the use of tags (tags) is easy to organize, since there are usually few articles in an online store and they take a long time to write.
However, when it comes to products, things are not so good. Firstly, no supplier will export such things. Therefore, you need to think about this yourself. Secondly, products are more lightweight things and often their descriptions are generated or synonymized (including such things as simply replacing words).
Manual tagging is a very useful activity, but only a few will do it, since the volume is so large that there is little point in this activity.
IMSmartyTag (OC 3) is designed to solve this problem. It allows you to automate the analysis and selection of words to specify tags. The bottom line is that all texts are taken (description, h1/name, meta keys and description) for each product and the words are analyzed for their frequency of occurrence. Subsequently, based on the parameters, a selection of suitable tags is created and recorded in the product properties.
At the same time, the system of filters and various parameters of the IMSmartyTag module makes it easy to touch only part of the products and avoid routine.
If you approach this tool wisely, then in literally a short time you can increase the weight of pages, improve linking and raise some of the free traffic from search engines.
Module demo:
Демо OpenCart 3 (demo / demo).
